News

Hype Energy sponsors 8 times Wakeboarder World Champion: Harley Clifford

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After setting new world records, turning the impossible into possible, Harley Clifford doubles down and keeps going, living his life to the fullest with Hype Energy Drinks!

Harley Clifford grew up in Queensland, Australia, getting involved with wakeboarding at a very young age, with the full support of his family. 

Harley had a preliminary vision of being one of the best in the world, and we’re proud to say he has achieved his dream pursuing his passion! 

Harley turned pro at the age of just 16, immediately showing his hunger for gold, winning contests all over Australia. 

With over 40 major pro contests in his first 6 years as a professional rider, he was a golden start to look out for. 

If that wasn’t enough, Harley was the the first rider to land some of his now signature tricks, like a double flip wake to wake, or a 1080 degree rotation during his competition runs. 

He is also the first wakeboarder in history to score a perfect 100, making him one of the most progressive riders of the sport. 

On top of all of this, Harley is one of the nicest humans you’ll ever meet. 

Down to earth, laid-back, always up for an adventure, he definitely lives his life with a lot of Hype!

Being an 8x Wakeboarding World Champion doesn’t happen overnight, we’re honoured to be able to support Harley through his next adventures with the right products to keep him energised and focused on his career objectives. 

New Hybrid Category: Performance Energy Drinks

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After months of dedicated New Product Development research, we are excited to announce our new performance energy drink line called Hype Energy Xtra.

This new category is being introduced with two flavour variants, Piña Colada and Coco Berry. 

The US variants will include 300mg of caffeine in a 16.9 oz format while the EU variants will be restricted to 200mg of caffeine for its 500ml format. 

The Xtra line goes the Xtra mile by not only offering the 3 Branch Chained Amino Acids (BCAA), but a whopping 9, covering all the essential amino acids (EAAs) needed for proper athletic function. 

EAAs are the full package for serious athletes that want to focus on muscle building and recovery, with reports showing that EAA’s can more effectively sustain protein synthesis in a post-workout setting. 

The Xtra beverages are sugar free, low calorie and contain  4 B vitamins. Ready to go the Xtra mile? Go get that Xtra Power for Xtra Performance

Hype Energy launch in Spain for those who live to the fullest!

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Continuing  with the expansion through Europe,Hype energy drinks has now arrived to the Spanish market. Hype energy is now offering its three most iconic products, MFP, MFP Sugar Free and last but not least Twisted Tropical, revolutionising the energy drinks offering in the traditional Spanish market by delivering carefully-crafted flavours, revisiting the country’s popular taste profiles

After proven successes in other markets and positioning Hype Energy Drinks in multiple different countries, the Spanish population can now enjoy three different variety of refreshing drinks this summer!

Distribution has started nationwide, currently available for traditional, convenient & corner stores.

Throughout the launch, consumers will be able to see Hype Energy on all digital platforms, actively promoting a national campaign with a clear objective to honour those who always have energy and never give up.

Campaign promotions will be supported by multiple influencers, who share the same values close to our identity: Showing a “Hyper" demeanour & attitude, helping everyday people with an adventurous spirit, and an independent vision as to what living life with energy is all about.

Attractive prizes will be given away through social media throughout the entire campaign, with more information available through a quick scan of the QR codes placed on Hype Energy cans.

Look out for it, and scan away for product information, ongoing consumer promotions and more!

Hype Energy Enlite Celebrates 11 Years of existence

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From its conception in 2009 until today, this flavour enlightened the energy drink market by targeting a specific cosmopolitan lifestyle inspired by the American way of life.

Since then, Enlite went through diverse optimisation from its recipe to its flashy design, in order to stay updated on current trends and remain an “out of the ordinary” product.

The Enlite flavour can be described as a mild raspberry note in a very light, easy to drink beverage, further linking its identity as a weightless, on the go drink that delivers optimal energy with a reduced level of calories.

Enlite made its way among the elite circles as it was picked up and endorsed by global media personality Kim Kardashian. As the product started its global positioning, it was evident that its recipe needed to adapt to each market trend.

 

Enlite is currently sweetened with Stevia, and still holds the same unique flavour admired by its loyal consumer base.

New Product Range: Hype Active

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Hype Drinks’  new product range focuses on isotonic beverages. 

Famously known for its iconic energy drinks product line, Hype Drinks is first and foremost a functional beverages company, focusing on the development of innovative products within existing and newly created beverage categories.
Hype Drink’s latest launch reveals a first step in a new category, isotonic beverages.

The new range defined as "Hype Active” is composed of 3 flavored isotonic drinks, Berry, Tropical and Citric.
The flavors have been achieved through a carefully calculated balance of various juices, not exceeding 3% of juice content which helped to develop a low calorie sports drinks with only 18kcal per 100ml.

Hype Active has been created with one objective in mind: efficient hydration.

The 3 products all contain essential B vitamins and natural electrolytes to provide consumers with an optimal replenishment of fluids before, during and after exercise. 
A special emphasis was made on the bottle design and shape, with the intent to reflect healthy body curves achieved through daily exercise and active hydration.
The Hype Active products contains no artificial coloring and are fully recyclable.

The purpose of isotonic drinks is to quickly replace fluids and electrolytes lost through exercise by hydrating with an optimal mix of water, minerals and nutrients. 
Isotonic drinks have a similar concentration of salt and sugar as present in the human body, resulting in efficient hydration when needed.

Apart from preventing dehydration and strengthening fluid retention, isotonic drinks have proven to boost endurance by allowing athletes to continue high intensity exercise up to 24% longer than those who do not consume isotonic beverages.

Hype Drinks will be rolling the new range out to key markets across Europe and other regions in the near future.

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