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The lifestyle energy drink Hype Energy, sponsors the successful Egyptian drift star, Haitham Samir. 

This season has started off with great achievements for Haytham Samir and following him on this journey, is Hype’s car. The talented driver has landed 1st place in Speed Time Trials, 2nd place in Time Attack and 4th place in Car Park Drift! Haytham Samir is a car enthusiast that enjoys competing in many various sports competitions, such as drift. Which is when drivers intentionally oversteer and results in loss of traction in the rear wheels through turns, whilst still maintaining control and a high exit speed. As well as this, Haitham also enjoys competing solo in autocross, which is when drivers navigate one at a time through a defined course. This year Hype Energy will power up the adrenaline for Haitham, as he continues his journey throughout the different Arabic races in Egypt. This includes competitions such as, Egyptian Drifting Championship, Jordan Speed Test Championship and the Egyptian Autocross. We can say with every confidence that Haiham’s car is MFP’d and we are excited to see what excitement and high action lies ahead!  

Sahara Force India celebrated their home race in Silverstone, with Sergio Pérez securing 6th position and Nico Hülkenberg, in 7th final position. Force India drivers who started the race in 9th and 11th position, made an incredible effort to add 19 points for the team, in the Constructor's Championship. This was after extremely unstable weather conditions, at the beginning of the British GP.  As a result, the team were very happy with the outcome. As we know, Sahara Force India headquarters are just across the road from Silverstone's circuit, which makes the British GP their home race. To celebrate, the team’s sponsors put together memorable parties with exclusive appearances of the SFI drivers, for the British crowd in the Woodlands Campsite. At the Woodlands, fans kept the party going by drinking free Hype Energy drinks and partying to music provided by Skullcandy, who had their DJ booth just besides Kingfisher's hyper-coloured truck. As well as, Memento Exclusives were also there to share artistic F1 memorabilia and Brandon, who provided official merchandise. Hype Energy ran an exciting pit stop challenge in collaboration with Memento Exclusives. This involved fans competing throughout the weekend, so that they could become the fastest mechanic to change a wheel at Silverstone. The winners were announced on Saturday night and invited to the exclusive Sahara Force India party on Sunday. On this day, the Sahara Force India crew, drivers, sponsors and some lucky fans, spent the evening together celebrating the team's momentum. See below an exclusive Sky Sports video of the Sahara Force India Formula One Team, at the Silverstone Woodlands. Presenting are former British racing drivers, Damon Hilll and Johnny Herbert!

The British Grand Prix is a real highlight for motorsport lovers: it’s not just one of the most historic and beautiful tracks of the year, but also a venue made special by the atmosphere and the passion British fans show to their favourite teams. Sahara Force India Formula One Team is based just outside the circuit’s gates, making this event the team’s home race. The Team are displaying their appreciation to their local supporters by staging lots of special activities for their fans and their partners. Recent years have smiled on Force India, with Nico Hülkenberg scoring points with P8 in 2014 and a double points finish in 2015, the Hulk finishing seventh and Sergio Perez ninth. The team are pumped and ready to rock on home turf – we’re sure they won’t disappoint and they will show why we’re proud to be their fans! The team approaches the British Grand Prix in strong form. Sergio Perez is on fire, after stepping on the second podium of the year in Azerbaijan. The team are developing strongly and fans and pundits alike are optimistic about their chances for the exciting races ahead. Team Principal, Dr Vijay Mallya, said: “We are experiencing the best run of form in the team’s history and we are enjoying the moment. The races come thick and fast during July with four races in the space of a month. It’s a great moment for the team and there is a special atmosphere back at our Silverstone base. We’ve shown that we can give the leading teams a run for their money and that’s a huge motivation for everyone at Force India.”  To get fans closer to the team, Sahara Force India created a special fan zone area in the Silverstone Woodland Campsite. This is an incredible experience for the fans, as they can meet the drivers, ask questions and check out the iconic Sahara Force India F1 car. Supporters will have the first ear on the team’s progress, as they witness interviews live and can even get competitive in many different challenges; all whilst keeping energised with Hype Energy drinks. The Hype Energy crew will also attend the yearly SFI Partner Party at the team’s Silverstone headquarters. Even though you will not be there to experience this event first hand, we will ensure that you don’t miss out. We will be sharing exclusive and very exciting updates, as well as breath-taking images from the grounds. Stay tuned!