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Guatemala Joins the Hype Energy Family

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The launch of Hype Energy in Guatemala increases presence in Latin America.

Hype Energy is excited to continue to expand its availability in Latin America with the introduction of the iconic MFP, Sugar Free and UP flavors to Guatemala. The new distribution agreement brings the premium energy drinks to the country for the first time.

Kicking things off was a launch party at Akua Flowboarding in the nation's capital, with influencers and local celebrities joined to see the Live Hard lifestyle in action. VR, live music and flowboarding were on hand to keep the party flowing whilst guests sampled the three flavors and specially prepared cocktails.

Guatemala Hype Energy Drink Girls Launch

Check out more from the launch event at temp.hype-energy.co.za/gallery

Customers in Guatemala will be able to pick up Hype Energy in Walmart stores as well as País and Puma. Availability in other stores will follow.

Follow @hypeenergyguatemala on Instagram and Facebook to stay updated on local news and events

F1 Esports Pro Series Finishes With a Bang

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The Final event of the 2018 New Balance F1 Esports Pro Series saw third slip away from Hype Energy eForce India.

On the final night of racing it was all to play for in the 2018 F1 Esports Pro Series, Hype Energy eForce India were right in the mix as they chased down third position in the championship. Four races across two days including a 50% race in Abu Dhabi would conclude the championship. Germany, Singapore and COTA would make up the other three races, with COTA and Abu Dhabi broadcast live from the Gfinity Esports Arena. eForce India's closest rivals in the race for third were Sauber and Red Bull, however the F1 Esports Pro Series is known for throwing up surprises and so it came to be by the end of the 2018 championship.
 Marcel Kiefer in action for Hype Energy eForce India (Credit: Joe Brady Photography, courtesy of Formula 1 and Gfinity)
Friday's racing at Germany saw Fabrizio Donoso Delgado and Marcel Kiefer line up on the grid, a strong race from Donoso had him come home in 4th while Kiefer would squeeze into the points in 9th. With Singapore up next and the tight twisty track providing the anti-thesis to the classic German track the team decided to field Mads Sørensen in place of Donoso. Kiefer's pace shone through as he started 4th on the grid, battled hard and brought it home on the podium, his third of the season for Hype Energy eForce India. Sørensen would have to have to deal with damage on lap one and couldn't make it into the points. The results of Friday's racing put eForce India ahead of Sauber and Red Bull Racing with just two races to go. However the double points race in Abu Dhabi would play a key role in the championship. Saturday night would kick off with Circuit of the Americas, broadcast live on the official stream, a favourite amongst the drivers and a track with plenty of overtaking opportunities. Starting 6th and 10th it looked like Kiefer and Donoso would be able to score more points but a bad start for Donoso dropped him back, from where he was never able to fully recover, 14th place at the flag for the young Chilean. Kiefer was battling the entire race, involved in a multi car fight for the spots just outside the podium, however a penalty for multiple track limit warnings would put paid to any chance of a good points haul. His final finish of 7th an opportunity missed in the tight championship fight. Watch all the episodes from Hype Energy eForce India on YouTube For the final race of the evening, and of the series, the 2018 F1 Esports Pro Series would visit Abu Dhabi, scene of last year's epic battle between Donoso and eventual championship winner Brendon Leigh. A 50% race, bringing more strategic elements into play and offering double points for whoever could make it into the points. Kiefer started 7th with Donoso just behind in 9th, however a huge crash on lap 1 saw damage to Kiefer's car and pushed him to the back of the field, leaving him with a mountain to climb if he was to finish in the points. While the battling up front would take centre stage Marcel was working his way through the field while Donoso tried to negotiate traffic, aware that every point was critical in the championship fight. The double points of the race came to bite as McLaren and Sauber both finished higher up the field, McLaren would surprise the field with a 60 point swing, benefiting from a battle for 1st amongst Mercedes and Toro Rosso. At the chequered flag it would be eForce India who lost out, pipped to third by Sauber and overtaken by McLaren at the last hurdle, 5th place in the championship the final spot for the team.
2018 has seen the F1 Esports Pro Series go from strength to strength, with a more competitive field than ever and action across all three live events, Hype Energy eForce India has been in the thick of it and can look back at a successful season competition on the global stage. Follow Hype Energy eForce India: Twitter: twitter.com/eForceIndiaF1 Facebook: facebook.com/eForceIndiaF1 Instagram: instagram.com/eForceIndiaF1

2018 TCR EU Series Comes to a Close

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Hype Energy Drinks was a proud sponsor of two teams for the 2018 EU Touring Car Racing Series, Autodis Racing by Piro Sport and Autodis Racing by THX.

A livery redesign, taking inspiration from the motorsports heritage of Hype Energy, helped make sure the teams were the focus of the paddock. Autodis Racing by Piro Sport and Autodis Racing by THX would be carrying the famous Hype Energy logo throughout the season, Piro Sport brining home 9th place in the championship while THX Racing would miss out on a top ten finish, eventually having to settle for 13th. Despite the final finishing positions, the teams supported by Hype Energy definitely made things tough on the track for the competition. https://youtube.com/watch?v=3uLJCWQYdSA
Now it’s time to get ready for next year’s season!

eForce India Battles It Out In Second F1 Esports Pro Series Event

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The 2nd live event of the F1 New Balance Esports Pro Series took place at Paul Ricard, Silverstone and Spa-Francorchamps.

A lot of energy was felt through the wet French qualifiers, with Marcel Kiefer qualifying in P4, finishing the race in fifth position. Mads Sørensen was ahead for a brief moment due to an alternative strategy, but unfortunately suffered a track-limit penalty, finishing the race in P12.

2nd event of the 2018 F1 New Balance Esports Pro Series

The second qualifying session represented a big opportunity for Hype Energy eForce India. With the weather clearing up, Fabrizio Donoso Delgado returned to the car to qualify in P2 with Marcel Kiefer right behind in P4. With Donoso in the lead after overtaking championship leader Brendon Leigh on the Hangar Straight, he suffered a 5 second penalty due to speeding in the pits, which resulted in a total penalty of 15 seconds. With no hope to recover, Donoso finished his second race in P14. Kiefer went ahead and battled it out with Salih Saltunc, before being involved in a collision. He was still able to claim P3, securing his second podium of the season. The 3rd and final race started strong with Donoso in P3. Unfortunately another time penalty of three-seconds due to exceeding track limits meant that he had to settle for P7. Kiefer faced damage to his car in the opening stages, which lead to him finishing outside the points. Through an eventful 2nd event, Hype Energy eForce India is now one point away from 3rd position in the 2018 Championship. Make sure to tune in to the final live show which will feature four races, including a double points season finale in Abu Dhabi on November 16th and 17th.

Follow Hype Energy eForce India: Twitter: twitter.com/eForceIndiaF1 Facebook: facebook.com/eForceIndiaF1 Instagram: instagram.com/eForceIndiaF1

Hype Energy WyndyMilla Chase Victory on the Streets of Milan

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Thrills and spills on the streets of Milan for the fixed gear cycling team

Team Hype Energy WindyMilla had to face the elements for the Milan round of the 2018 Red Hook Criterium race series. Keira McVitty and Juliet Elliott had shown impressive stamina in Brooklyn for round one and both were hoping for dryer conditions in Italy. The 1,270 metre road circuit was always going to be a challenge and along with the heavy rain, the team would be pushed to the limit. The team was fielding two of the biggest names in cycling, Kiera McVitty has been a rising star and a fresh young face in British cycling since she first rode for WindyMilla in 2015. She has now become an established rider in the Red Hook Criteriums. Her cycling partner and close friend Juliet Elliot is a multi-discipline cyclist who competes in road, track and mountain bike races. She was named one of Bike Biz’s ‘Most Influential Women In Cycling' in 2016.   The rain had made it tricky at some turns and slippery manhole covers were risky to get over. Heat 1 started off well for McVitty but being under-geared, she fell short while the riders in front continued ahead. Elliot rode the second heat confidently and used these conditions to her advantage. Unfortunately, an unavoidable spill caused her to crash and lose 20 seconds. Her head, arm and thigh had taken a knock but she continued over the line despite showing signs of a concussion.   After a regroup at HQ, Elliot's physical and psychological conditions were assessed. Her bike and gear were also checked to be race ready. She made the decision to ride the final that evening. "This is my favourite race of the calendar. I'd forever regret not starting this piece of fixed crit history." she said. Despite her crash, Elliot qualified to start the finals at row 15, with McVitty five rows behind at row 20. Both riders got off to a quick start, clipping in fast and each overtaking riders in front. The circuit had dried and this allowed for a more confident approach to the corners, making it easier for them to keep their starting pace. Elliot, in a group of 30 riders, sped through the circuit at a pace of over 40kmph. McVitty was stuck between groups for the early laps, struggling to bridge the gap to Elliot before pushing the pace at the front of a smaller group of 5 riders.  
Kiera McVitty qualifies for finals at the Red Hook Criterium circuit in Milan.
Six laps in, Elliot started to feel the effects of her earlier crash and had to pull out from the group to head into the pits. For her, the race was over. Still pleased to have made it this far, she joined the support crew in cheering on McVitty, who's small group struggled to catch up to the leading group but pushed on before being pulled from the race with only 7 laps to go. The remaining 30 riders continued on in a fierce battle with 21 year old UCI Track World Champion, Rachele Barbieri taking victory. With Kiera and Juliet taking 38th and 58th place respectively, the result of the race had not been what they expected. Overall, It was an exhilarating experience for the racers and a classic Red Hook Criterium series.
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