News
Hype Energy Launches in the United Kingdom
WyndyMilla to be fuelled by Hype Energy for Red Hook Crit
Sahara Force India team sponsors join forces for the premium cycling brand's latest race in Brooklyn, New York.
Hype Energy will be fuelling WyndyMilla with its premium energy drinks this year as the F1 sponsor brands work together for the 2018 Red Hook Crit cycling race. Just like Hype Energy, WyndyMilla is well accustomed to the extremes of Formula 1. This year, they're taking the precision attitude of the Sahara Force India F1 team to two wheels and will be fuelled by the same premium energy drinks that help the team at Force India find that extra gear. The race will take place this weekend around the streets of Brooklyn, New York, and Hype Energy will be supporting the girls from start to finish. RED HOOK CRIT Since 2008, the annual Red Hook Crit (short for criterium) race has proven to be a highlight of the cycling calendar, the races are fast, action packed and technical. Riders compete on the closed course in separate men's and women's races, competing against each other and the course in the battle for victory. It's a high stakes battle where anything less than 100% doesn't cut it. MEET THE TEAM WyndyMilla has a team of professional cyclists and will be bringing two of its top riders to New York this year. They'll be riding with precision engineered, fixed-wheel bikes with no brakes - because slowing down isn't part of the plan. Every gear change is crucial, every mile must be conquered and every hill must be scaled. Meet the team who can do just that. Keira McVitty Keira McVitty has been on the up and up as one of the fresh young faces of British Cycling since she first rode for WyndyMilla on the road in 2015. Since then she has become an established rider within the fierce hotbed of creativity and high octane racing that are the Red Hook criteriums. Keira splits her time between Red Hook and racing with her Belgium road team in top flight UCI road races against the best riders in the world. When not on the bike Keira is an accomplished vlogger, has her own bicycle centric YouTube channel and is sought after by multiple brands for her modelling skills within the industry. Above all she is a fierce professional on two wheels. Juliet Elliott Juliet is a multi-discipline cyclist competing in road, track and mountain bike races and has a particular love of racing International fixed gear criteriums, such as the infamous Red Hook Crit series. She is a successful YouTuber with content ranging from road cycling, mountain biking, races and sportives, to travel, tips and training videos. In 2016 Juliet was named one of Bike Biz’s ‘Most Influential Women In Cycling,’ and is a former pro snowboarder and model bagging herself three Vogue Italia covers. Juliet works closely with British Cycling and is an accredited coach and mountain bike leader having recently joined their women’s mentoring initiative.Wisin Releases Official “Quisiera Alejarme” Music Video with Hype Energy
Reggaetón superstar Wisin has released the official music video for "Quisiera Alejarme” (I Want to Get Away), this latest video is a guaranteed hit as the singer continues to dominate the music scene in Latin America.
Hype Energy appears throughout the video, with the iconic MFP Carbon Fibre can featuring in key moments.
"Quisiera Alejarme” marks another collaboration between Wisin and Hype Energy following on from the success of “Todo Comienza en la Disco" and "Move Your Body".
Our premium energy drinks go hand-in-hand with the reggaetón icon’s high-tempo style, helping to keep Wisin and the crew fuelled with energy.
Watch the full video:
Hype Energy eForce India Unveiled For 2018
Premium energy drinks brand launches new esports team with Force India F1.
Coinciding with the launch of the new F1 Esports season, Hype Energy and Force India are excited to announce the launch of Hype Energy eForce India.
An official partner of the Sahara Force India F1 team, Hype Energy brings a wealth of esports and gaming experience to the table through a long term partnership with Epsilon Esports team, who compete in televised events at the highest levels in CS.GO, Call of Duty and FIFA. 2018 marks the fourth consecutive season for Hype Energy as an official Sahara Force India F1 Team Partner and this latest development sees that partnership extend into the digital realm.
The premium energy drinks and lifestyle brand has a strong presence in the world of motorsports gaming, as title sponsors of the AOR Hype Energy F1 League and main partners of Oscaro Esports by SDL.
Hype Energy eForce India have already begun the process of signing esports drivers to their roster and will begin their development programme with the team in the coming weeks. The drivers’ identities will be revealed as part of the series of films from Hype Energy eForce India during the season.
Hype Energy continues to reinforce its strong presence in the world of motorsports gaming, as the premium energy drinks brand develops its partnership with Force India even further. Hype Energy CEO, Bertrand Gachot, and eForce India and Sahara Force India F1 Team COO, Otmar Szafnauer had this to say:
Bertrand Gachot: "Hype Energy drinks has been the official energy drink supplier and enthusiastic team sponsor of the Sahara Force India F1 Team for three extraordinary seasons and are now entering the fourth season together with a new, exciting digital approach.
While most F1 enthusiasts know Hype Energy’s affiliation with the Sahara Force India F1 team, they may not know that we are also heavily involved in esports through our long term partnerships with some of the most successful gaming organisations in Europe such as Epsilon Esports and Oscaro Esports. We are also investing in the development of online racing leagues through our partnership with Apex Online Racing to keep learning and to improve the energetic experience we provide in simulator racing and esports.
The creation of Hype Energy eForce India will provide a dynamic platform to demonstrate to the world what virtual F1 racing is all about thanks to exclusive behind-the-scenes content and plenty of racing action. Mixing virtual and real-life F1 racing creates an exciting potential for esports to grow as an industry, but also creates a thoroughly deserved spotlight for the truly talented gamers who wish to increase their visibility and rise to the top.”
Otmar Szafnauer: “It’s great to see Formula One embracing esports and to be launching our very own esports team. It's a new direction for the sport and will help us reach a new and younger audience."
"It’s a fantastic opportunity for our partner, Hype Energy, to increase its presence in esports and we share big ambitions for success in the digital world.”
WHAT CAN YOU EXPECT?
Hype Energy eForce India will combine the esports experience that Hype Energy can offer with Sahara Force India’s F1 expertise to give fans of both esports and motorsports a new way to engage with both worlds.
Hype Energy eForce India plans to launch a series of YouTube tutorials showing gamers how to use the knowledge, expertise and professionalism of an F1 team to improve their gaming skills.
The series will be known as ‘Hype How To’ and will give casual gamers the chance to go behind the scenes of an F1 team to show how the team goes above and beyond to maximise performance in every area.
PREMIUM ENERGY DRINKS
Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.
Discover more on our website at temp.hype-energy.co.za/energy-drinks.
AOR HYPE ENERGY F1 LEAGUE
Apex Online Racing, or AOR, is an online eRacing league organised and managed at www.apexonlineracing.com which will be entering its 15th consecutive season. With professional commentary and a fiercely competitive league, you can watch the full races on the AOR YouTube Channel. AOR takes place across the biggest motorsports gaming titles, including:
- iRacing
- WTTC
- WRC
Read more at temp.hype-energy.co.za/aor-hype.