Hype Energy is proudly the main sponsor of Back to Life Easter Festival in Soma Bay, April 22 - May 2nd, 2016 in Egypt - happening now!

To kick off the first event on the golden North Coast, Hype Energy sponsored the headliner, Alexandra Stan, who was the main attraction on April 22nd and star of the hit single Mr. Saxobeat. Additionally, fans have been relaxing in Hype shaded lounges on the beach where the concerts are happening. Consumers have been trying Hype Energy drinks for free from the Hype branded Dodge Ram Truck, and been raving about the new flavors. The coverage for Soma Bay have been enormous through Egyptian mainline media, and social media from other key businesses and fashionistas. Mr. Rany Mohamed Bakr, Snack Land Commercial Finance Officer, the distributor of Hype Energy drinks in Egypt announced: “Hype’s popularity is growing quickly in Egypt and the Soma Bay event is the perfect example of the Hype lifestyle pairing music, fashion, and beach-side fun. Hype Energy drinks are now available in top traffic points of sales such as "On-the-Run" (Exxon mobile Gas Stations) with 25 outlets in Cairo and Alexandria, 30 “Total Gas Stations” outlets, and coming soon to 115 Wataneya Gas Stations.” Mr. Bakr has announced a 360 marketing plan to support the rapid growth in retail. The plan includes sponsorship of more energetic music events, working with Egyptian brand ambassadors, focused trade marketing activities and a permanent presence of Hype Energy in Egyptian media. Come and try Hype Energy drinks at one of our new retail points, or at the concerts at Soma Bay!